Monday, 5 December 2011
The advert I have chosen is for Pop Tarts. They were introduced in 1964 by Kelloggs. The advert shows a dull grey world without pop tarts. Once pop tarts are introduced everything becomes colourful. The slogan "Sprinkled with joy and frosted with fun. They make the ordinary extraordinary" is used at the end of the advert. This is what the product claims to do, make the ordinary extraordinary. American exceptionalism teaches us that all Americans can achieve greatness and this advert is telling us that Pop Tarts will help them to get there. It is aimed at children and they use animated creatures to tap into the young market.