Tuesday, 6 December 2011

Advert - Miller Lite


For my advert I chose the beer Miller Lite. The advert is trying to appeal to men that Miller "lite" beer isn't a feminine thing to drink as their is a stigma attached to it like diet coke is a girly thing to drink. It is also trying to get across that it tastes just as good as normal beer, you can see this in its catchphrase; "Taste Greatness". The humor in it for me is very American but I think it is very funny and it manages to get across its point clearly.

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